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How to prepare business stories that sell – interview with Eksteen De Waal

We are often told what a story should and shouldn’t be, its structure, its journey, its impact. But no one explains us HOW to craft a truly captivating story to not only inspire, but to create lasting change.

A business story, unlike a fairy tale, needs to entice your audience to take concrete action. It must be compelling and leave people forever changed. Harvard Business Review and New York bestselling authors know this little storytelling secret. Do you want to learn it too?

This is not about fairy tales or love stories, this is about business stories. Once you master this storytelling model you can tell a compelling new story every 5 minutes, and about any topic. Learn what has helped companies like Coca Cola sell more, Space Agency Engineers to get policymakers to take action, and Bankers to affect major change.

Remember, it is not the size of your audience that matters, but the impact you leave behind.

If you want to discover how Eksteen helps others, watch this interview. Eksteen shares with us his personal experiences on:

— Make any piece of information sing
— Never lose your place in a speech again
— Start your story in any of four places, whatever resonates with your audience most
— Adapt your speeches quickly and easily, so you can give a new speech every time
— Prepare you for writing impactful business stories that sell

You want to know more about Eksteen? Here you go…

Eksteen De Waal

Eksteen has seen the best and the worst of people and life and is left smiling. His purpose is to help others and in doing so, every day spent helping is a day lived and loved. From being a captain in the special forces to a regional dance champion, from heading a social enterprise to working in large corporations, from moving to a new country with no money to running the largest corporate accounts, Eksteen has seen a lot and learned even more. Each day is a day to learn and to help others. With this spirit of commitment to the joys, wonders, and beauty of life, Eksteen helps organizations to change and improve performance through the power of interpersonal connection. Eksteen believes that each time we touch someone’s life, we can leave a little seed that can grow and help that person achieve wonders.

Eksteen is currently the CEO and founder of Exponentially Me, A consultancy firm specializing in changing the world of business, one relationship at a time.

Eksteen spent many years in corporate business seeking for ways to help people work together better and in shorter time spans. The last decade and a half, Eksteen has been researching how relationships at work empower us to be our best selves, and he helps companies to perform.

Organizations he has helped have seen unparalleled changes and individuals have had careers soar. Helping people on the path to becoming their best selves is a step, and it starts with not doing it alone. Unlocking the power of connecting is his life’s work.

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You are ready to speak up, scale up and make a bigger impact? But you’re not sure what steps to take next, right?  

Ask me anything